Custom Software Development

Software built around your business — not the other way around.

Custom CRMs, ERPs, portals and internal tools that replace spreadsheets, connect your systems and give you a real operational edge.

Senior-only team
Weekly updates
You own the IP
AI · Core
Lead Generation
+248 today
Automation
12 flows live
CRM
8,412 contacts
Analytics
▲ 32% MoM
Growth
ROI 4.8x
System operational
100+
Projects delivered
50+
Global clients
24/7
Dedicated support
6 yrs
In business
Why this matters

Off-the-shelf tools bend your business out of shape

Custom software fits your process exactly — and pays back every month in saved hours and fewer errors.

Automates repetitive work

Every hour your team spends on manual admin is a hire you didn't need.

One source of truth

No more copy-paste between five SaaS tools and three spreadsheets.

Real-time visibility

Dashboards that actually reflect what's happening in your business today.

Role-based access

Give the right people the right data — and lock down the rest.

Scales with you

Built to handle 10 users or 10,000 without a rewrite.

You own the IP

No per-seat SaaS taxes. The software is yours, forever.

Business challenges

The problems we solve

Every one of these has a proven fix — most of them baked into how we work by default.

Your team lives in spreadsheets
A purpose-built portal with proper roles, history and validation.
Data trapped in silos
Integrations and a unified data layer connecting every system.
Manual work eating your margin
Workflow automation, approvals and background jobs that never sleep.
No real reporting
Dashboards, exports and scheduled reports leadership actually reads.
Compliance and audit fears
Audit trails, encryption, SSO and role-based permissions.
SaaS bills out of control
Consolidate 8 tools into one owned platform — usually pays back in 12 months.
What we deliver

Solutions built to move the numbers

Custom CRM

Sales pipelines, contacts and automation shaped around your process.

ERP & operations

Finance, procurement, inventory and manufacturing under one roof.

Portals & dashboards

Customer, vendor and employee portals with real-time data.

Workflow automation

Approvals, notifications and multi-step flows that just work.

Cloud-native architecture

AWS, GCP or Azure — scalable, monitored and secure by default.

Legacy modernisation

Migrate old .NET, PHP or Access systems into modern web apps.

Technologies we use

Custom software stack

Modern, boring-in-a-good-way technologies chosen for longevity.

Laravel logo
Laravel

Rapid, robust backend for business systems.

React logo
React

Modern UI for portals, CRMs and dashboards.

Next.js logo
Next.js

Full-stack framework with SSR and edge rendering.

Node.js logo
Node.js

High-throughput backend APIs and jobs.

Python logo
Python

Data, AI and scripting for automation-heavy systems.

PHP logo
PHP

Powering large business systems for decades.

PostgreSQL logo
PostgreSQL

Powerful SQL with JSON, full-text and geo.

MongoDB logo
MongoDB

Flexible document DB for evolving schemas.

Redis logo
Redis

In-memory cache and queue for blazing speed.

Docker logo
Docker

Containerised deployments — same everywhere.

AWS logo
AWS

Enterprise cloud with global reach.

Azure logo
Azure

Microsoft cloud with strong enterprise integrations.

Google Cloud logo
Google Cloud

Data, AI and Kubernetes-first infrastructure.

REST APIs logo
REST APIs

Standard, well-documented integrations for any client.

GraphQL logo
GraphQL

Typed, efficient APIs for complex UIs.

Approach recommendation

Which software approach fits your business?

From off-the-shelf tweaks to full custom platforms — here's how we'd size it up.

Fastest ROI
Off-the-shelf + integrations
SMB

Combine best-of-breed SaaS with custom integrations glued together.

Best for
SMBsFast winsNon-core workflows
Pros
  • Fastest to launch
  • Lowest upfront cost
  • Well-supported tools
  • Great for standard processes
Best for internal teams
Custom web portal
SMB

Bespoke portals, admin panels and dashboards your team actually enjoys using.

Best for
Ops teamsCustomer portalsInternal tools
Pros
  • Fits your exact workflow
  • Modern, fast UI
  • Easy to extend
  • Owns your data
Best for product companies
Custom SaaS platform
Enterprise

Multi-tenant SaaS with billing, roles and analytics — built to scale.

Best for
FoundersProduct companiesVertical SaaS
Pros
  • Recurring revenue ready
  • Multi-tenant from day one
  • Built for scale
  • Investor-grade architecture
Best for large operations
Enterprise ERP / systems
Enterprise

End-to-end systems replacing spreadsheets and legacy tools across departments.

Best for
ManufacturingDistributionLarge operations
Pros
  • Single source of truth
  • Deep integrations
  • Automates operations
  • Long-term ROI

Not sure which one fits? Book a free 30-min call — we'll recommend the right platform for your business, honestly.

Detailed breakdown

Systems we've built and shipped

If it can be automated, dashboarded or portal-ised — we've done it.

01
CRM
Best for
Sales-driven teams
Benefit
Pipeline visibility, automations and reporting tuned to your motion.
02
ERP
Best for
Operations-heavy businesses
Benefit
Finance, inventory and procurement in one connected platform.
03
HRMS
Best for
Growing HR teams
Benefit
Employee records, leave, payroll integration and onboarding.
04
Inventory Management
Best for
Retailers, wholesalers, manufacturers
Benefit
Real-time stock across locations and channels.
05
Hospital Management
Best for
Clinics and multi-specialty hospitals
Benefit
Appointments, EMR, billing and lab integration.
06
School Management
Best for
Schools, colleges, academies
Benefit
Admissions, attendance, gradebook and parent portals.
07
Accounting Systems
Best for
Finance-first businesses
Benefit
Invoicing, expenses, taxes and audit-ready reports.
08
POS Systems
Best for
Retail and F&B operators
Benefit
Fast checkout with real-time sync to inventory and accounting.
09
Warehouse Systems
Best for
Fulfilment and logistics
Benefit
Bin locations, picking, receiving and cycle counts.
10
Manufacturing
Best for
Factories and production lines
Benefit
BOMs, work orders, machine tracking and quality control.
11
Logistics Platforms
Best for
Fleet and delivery operators
Benefit
Dispatch, live tracking and proof of delivery.
12
Booking Systems
Best for
Any service with schedules
Benefit
Availability, resources, payments and reminders.
13
Workflow Automation
Best for
Any business drowning in ops
Benefit
Approval chains, notifications and rules that eliminate follow-up.
14
Customer Portals
Best for
Service providers and SaaS
Benefit
Give clients self-serve access to their data and requests.
15
Vendor Portals
Best for
Procurement-heavy businesses
Benefit
POs, invoices, quality checks and payments in one place.
16
Employee Portals
Best for
Distributed workforces
Benefit
Payslips, requests, docs and internal news — always on hand.
17
Business Dashboards
Best for
Founders and executives
Benefit
One screen that answers 'how is the business doing right now?'
18
Reporting Systems
Best for
Data-driven leaders
Benefit
Scheduled, interactive reports across every function.
Industries

Industries we build software for

Custom platforms tuned to how each industry actually operates.

Furniture & Home website mockup by Setup Experts
maisonnoir.com
Furniture & Home
Furniture & Home

Luxury furniture eCommerce with lifestyle photography, configurators and lookbooks — like Maison Noir.

Restaurants & F&B website mockup by Setup Experts
saffronandsmoke.com
Restaurants & F&B
Restaurants & F&B

Elegant fine-dining sites with reservations, menu design and food-first cinematography — like Saffron & Smoke.

Healthcare website mockup by Setup Experts
portal.northwellcare.com
Healthcare
Healthcare

Modern medical portals with appointments, records, medications and secure messaging — like Northwell Care.

Law Firms website mockup by Setup Experts
harringtonashe.com
Law Firms
Law Firms

Prestigious corporate legal sites with attorney bios, practice areas and consultation booking — like Harrington & Ashe.

Construction website mockup by Setup Experts
ironcrest.com
Construction
Construction

Industrial corporate sites with project showcases, safety records and quote requests — like Ironcrest Construction.

Education website mockup by Setup Experts
app.lumenacademy.com
Education
Education

Full LMS dashboards with courses, assignments, streaks and student portals — like Lumen Academy.

Real Estate website mockup by Setup Experts
azureproperties.com
Real Estate
Real Estate

Premium property listings with map search, featured homes and agent profiles — like Azure Properties.

Hotels & Travel website mockup by Setup Experts
thealdencollection.com
Hotels & Travel
Hotels & Travel

Luxury booking platforms with room selection, availability and destination editorials — like The Alden Collection.

Automotive website mockup by Setup Experts
apexmotorcars.com
Automotive
Automotive

Dealer marketplaces with inventory search, financing and vehicle comparisons — like Apex Motorcars.

Fashion website mockup by Setup Experts
aurelia.com
Fashion
Fashion

Editorial-grade eCommerce with lookbooks, collections and premium PDPs — like Aurelia.

Banking & Finance website mockup by Setup Experts
app.meridianbank.com
Banking & Finance
Banking & Finance

Modern fintech dashboards with balances, transactions, cards and investments — like Meridian Bank.

Manufacturing website mockup by Setup Experts
vantrex.com
Manufacturing
Manufacturing

Enterprise corporate sites with capabilities, divisions and investor content — like Vantrex Industries.

Visual examples

Example systems we deliver

Portals, dashboards and admin panels — the interfaces your team lives in.

SEO Audit Dashboard
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
SEO Audit Dashboard

Rankings, backlinks, Core Web Vitals and crawl issues at a glance.

Google Analytics 4
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Google Analytics 4

Traffic, engagement and conversion across every channel.

Google Ads Campaign
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Google Ads Campaign

ROAS, CPC, quality score and keyword-level performance.

Social Media Manager
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Social Media Manager

Cross-platform scheduling, inbox and analytics.

CRM Dashboard
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
CRM Dashboard

Pipeline, deals, activity and forecasted revenue.

ERP Dashboard
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
ERP Dashboard

Finance, inventory and operations in one screen.

Mobile App Interface
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Mobile App Interface

Native iOS/Android UI with polished interactions.

Admin Panel
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Admin Panel

Manage users, content and data without touching the DB.

Customer Portal
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Customer Portal

Self-serve access to accounts, orders and support.

Inventory Management
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Inventory Management

Real-time stock across warehouses and channels.

Booking System
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Booking System

Live availability, deposits and automated reminders.

Analytics Reports
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Analytics Reports

Scheduled Looker Studio reports leadership actually reads.

Our process

What it's like working with us

Eight steps from first call to long-term partnership — with real people, weekly updates and no surprises.

01

Discovery Call

A 30-minute conversation to understand your business, your goals and what success looks like. You leave with a clear next step and no pressure.

  • What you're trying to build
  • Where you are today
  • Timeline and budget
  • Immediate quick wins
02

Research

We study your industry, your competitors, your buyers and your data. The plan we bring back is based on evidence — not templates.

  • Competitor teardown
  • Market and keyword research
  • Customer personas
  • Analytics and data review
03

Strategy

A written roadmap covering scope, features, timeline, tech and success metrics — approved before a single pixel or line of code.

  • Feature roadmap
  • Tech stack selection
  • Milestones and budget
  • Success KPIs
04

Design

Wireframes, interactive prototypes and pixel-perfect UI — with structured revision rounds so you always know where you stand.

  • Wireframes and IA
  • Visual design
  • Clickable prototypes
  • Two structured revision rounds
05

Development

Agile sprints with weekly demos, transparent progress and code you own. QA runs alongside build — not at the end.

  • Weekly demos
  • Continuous QA
  • Progress reports
  • Full source code access
06

Review & QA

Real user testing, performance and SEO audits, security review and final approvals — before anyone sees it live.

  • User acceptance testing
  • Performance and SEO checks
  • Security review
  • Final approval
07

Launch

Zero-downtime deployment, team training and documentation so your team can hit the ground running.

  • Zero-downtime deploy
  • Team training
  • Full documentation
  • Post-launch monitoring
08

Growth

Long-term partnership: maintenance, marketing, analytics, SEO and continuous feature improvements — so your investment keeps compounding.

  • Ongoing maintenance
  • Analytics and reviews
  • Continuous improvements
  • Dedicated senior support
Trust

Real reviews from real clients

A snapshot from our Facebook reviews. We're happy to connect you with any past client on request.

"Setup Experts delivered exactly what they promised — fast, professional and easy to work with. Highly recommend for any web or automation project."

Verified client
via Facebook Reviews

"The team took our idea from concept to launch smoothly. Great communication throughout and the final product exceeded expectations."

Verified client
via Facebook Reviews

"Truly experts at what they do. Our new site and automations have made a real difference to the business. Will definitely work with them again."

Verified client
via Facebook Reviews
FAQ

Answers to common questions

Free strategy call

Ready to talk about your custom software development project?

Book a free 30-minute call. You'll leave with a clear plan, a realistic budget and honest advice — even if we're not the right fit.

info@setupexperts.com
Get a free proposal

Submissions are emailed directly to info@setupexperts.com.

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