Google Ads Management

Google Ads that turn budget into pipeline — not wasted clicks.

Search, Shopping, Performance Max, YouTube and remarketing run by senior PPC operators. Real ROAS, real reporting, real revenue.

Senior-only team
Weekly updates
You own the IP
AI · Core
Lead Generation
+248 today
Automation
12 flows live
CRM
8,412 contacts
Analytics
▲ 32% MoM
Growth
ROI 4.8x
System operational
100+
Projects delivered
50+
Global clients
24/7
Dedicated support
6 yrs
In business
Why this matters

Most Google Ads accounts leak 30–60% of budget

Bad match types, ghost keywords, PMax cannibalising Search, missing conversions. We plug the leaks and reinvest in what works.

Buying-intent traffic

Show up exactly when someone is searching to buy what you sell.

Instant results

Flip the switch and see qualified leads within days — not months.

Full attribution

Server-side conversions and revenue tied back to every keyword.

Lower CPA over time

Continuous negative keywording, structure and creative optimisation.

Google Premier Partner-grade

Certified strategists who've spent 8-figures on the platform.

Clear reporting

Weekly reports and dashboards you actually understand.

Business challenges

The problems we solve

Every one of these has a proven fix — most of them baked into how we work by default.

Spending but not converting
Full rebuild of account structure, targeting, creative and post-click.
Can't trust the numbers
GA4, server-side conversions and enhanced conversions set up properly.
CPA too high
Negative keywording, RSA tests, landing page fixes and offer sharpening.
PMax is a black box
Feed governance, asset groups and Search separation to make PMax honest.
Budget capped by CFO
Prove ROAS, then scale — with clear payback and unit economics.
Freelancer disappeared
Dedicated senior strategist, weekly check-ins and full account ownership.
What we deliver

Solutions built to move the numbers

Google Search Ads

High-intent keyword campaigns with tight themes and sharp copy.

Google Shopping

Feed optimisation, priority campaigns and bid tuning for eCommerce.

Performance Max

PMax done right — with feed, asset and Search discipline.

YouTube Ads

In-stream, in-feed and Shorts campaigns tied to full-funnel goals.

Display & Remarketing

Bring back non-converters and expand into look-alike audiences.

Tracking & attribution

GA4, server-side, enhanced conversions and cross-device stitching.

Advertising stack

Advertising platforms we manage

Search & shopping

Google Ads logo
Google Ads

Search, Shopping, PMax and Display.

Microsoft Ads logo
Microsoft Ads

Bing & Yahoo — often lower CPCs, real volume.

YouTube Ads logo
YouTube Ads

Awareness and consideration video.

Social advertising

Meta Ads logo
Meta Ads

Facebook & Instagram.

LinkedIn Ads logo
LinkedIn Ads

B2B lead generation.

TikTok Ads logo
TikTok Ads

Native creator-style creative.

Pinterest Ads logo
Pinterest Ads

Long-tail intent categories.

Tracking & reporting

Google Analytics 4 logo
Google Analytics 4

Attribution and cross-channel view.

Google Tag Manager logo
Google Tag Manager

Server-side and client-side tracking.

Looker Studio logo
Looker Studio

Live campaign dashboards.

Detailed breakdown

Every Google Ads campaign type, done right

One platform, ten campaign types, dozens of levers — we know which ones actually move revenue.

01
Search Ads
Best for
Any business with buying-intent search
Benefit
Show up when buyers type in exactly what you sell.
02
Shopping Ads
Best for
eCommerce
Benefit
Product-first ads with your image, price and reviews on the SERP.
03
Performance Max
Best for
Advanced advertisers
Benefit
Full-funnel automation — with the guardrails needed to keep it profitable.
04
Display Ads
Best for
Awareness and remarketing
Benefit
Beautiful banners in front of the right people across the web.
05
YouTube Ads
Best for
Brand and demand-gen
Benefit
Skippable, in-feed and Shorts creative built for the platform.
06
Discovery / Demand Gen
Best for
Consumer brands
Benefit
Native placements on YouTube, Gmail and Discover feeds.
07
App Campaigns (UAC)
Best for
App publishers
Benefit
Automated install and in-app event campaigns across Google's inventory.
08
Local Services Ads
Best for
Home services and professionals
Benefit
Pay-per-lead ads at the very top of Google with Google's badge.
09
Remarketing
Best for
Any site with real traffic
Benefit
Bring back the 97% who didn't convert on the first visit.
10
Conversion Tracking Setup
Best for
Everyone
Benefit
Server-side, enhanced conversions and offline revenue import.
11
Feed Management
Best for
Shopping and PMax advertisers
Benefit
Rich, clean feeds that unlock better placements and CTR.
12
Landing Page Optimisation
Best for
Every advertiser
Benefit
Purpose-built landing pages that lift Quality Score and conversion.
Industries

Industries we run ads for

Paid campaigns tailored to the buying cycle in each sector.

Furniture & Home website mockup by Setup Experts
maisonnoir.com
Furniture & Home
Furniture & Home

Luxury furniture eCommerce with lifestyle photography, configurators and lookbooks — like Maison Noir.

Restaurants & F&B website mockup by Setup Experts
saffronandsmoke.com
Restaurants & F&B
Restaurants & F&B

Elegant fine-dining sites with reservations, menu design and food-first cinematography — like Saffron & Smoke.

Healthcare website mockup by Setup Experts
portal.northwellcare.com
Healthcare
Healthcare

Modern medical portals with appointments, records, medications and secure messaging — like Northwell Care.

Law Firms website mockup by Setup Experts
harringtonashe.com
Law Firms
Law Firms

Prestigious corporate legal sites with attorney bios, practice areas and consultation booking — like Harrington & Ashe.

Construction website mockup by Setup Experts
ironcrest.com
Construction
Construction

Industrial corporate sites with project showcases, safety records and quote requests — like Ironcrest Construction.

Education website mockup by Setup Experts
app.lumenacademy.com
Education
Education

Full LMS dashboards with courses, assignments, streaks and student portals — like Lumen Academy.

Real Estate website mockup by Setup Experts
azureproperties.com
Real Estate
Real Estate

Premium property listings with map search, featured homes and agent profiles — like Azure Properties.

Hotels & Travel website mockup by Setup Experts
thealdencollection.com
Hotels & Travel
Hotels & Travel

Luxury booking platforms with room selection, availability and destination editorials — like The Alden Collection.

Automotive website mockup by Setup Experts
apexmotorcars.com
Automotive
Automotive

Dealer marketplaces with inventory search, financing and vehicle comparisons — like Apex Motorcars.

Fashion website mockup by Setup Experts
aurelia.com
Fashion
Fashion

Editorial-grade eCommerce with lookbooks, collections and premium PDPs — like Aurelia.

Banking & Finance website mockup by Setup Experts
app.meridianbank.com
Banking & Finance
Banking & Finance

Modern fintech dashboards with balances, transactions, cards and investments — like Meridian Bank.

Manufacturing website mockup by Setup Experts
vantrex.com
Manufacturing
Manufacturing

Enterprise corporate sites with capabilities, divisions and investor content — like Vantrex Industries.

Visual examples

Campaign dashboards we build

Google Ads Campaign
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Google Ads Campaign

ROAS, CPC, quality score and keyword-level performance.

Google Analytics 4
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Google Analytics 4

Traffic, engagement and conversion across every channel.

Analytics Reports
Live overview
Export
MRR
$24.8k
+8%
Users
12,480
+2.1k
Conv
4.2%
+0.6%
Analytics Reports

Scheduled Looker Studio reports leadership actually reads.

Our process

What it's like working with us

Eight steps from first call to long-term partnership — with real people, weekly updates and no surprises.

01

Discovery Call

A 30-minute conversation to understand your business, your goals and what success looks like. You leave with a clear next step and no pressure.

  • What you're trying to build
  • Where you are today
  • Timeline and budget
  • Immediate quick wins
02

Research

We study your industry, your competitors, your buyers and your data. The plan we bring back is based on evidence — not templates.

  • Competitor teardown
  • Market and keyword research
  • Customer personas
  • Analytics and data review
03

Strategy

A written roadmap covering scope, features, timeline, tech and success metrics — approved before a single pixel or line of code.

  • Feature roadmap
  • Tech stack selection
  • Milestones and budget
  • Success KPIs
04

Design

Wireframes, interactive prototypes and pixel-perfect UI — with structured revision rounds so you always know where you stand.

  • Wireframes and IA
  • Visual design
  • Clickable prototypes
  • Two structured revision rounds
05

Development

Agile sprints with weekly demos, transparent progress and code you own. QA runs alongside build — not at the end.

  • Weekly demos
  • Continuous QA
  • Progress reports
  • Full source code access
06

Review & QA

Real user testing, performance and SEO audits, security review and final approvals — before anyone sees it live.

  • User acceptance testing
  • Performance and SEO checks
  • Security review
  • Final approval
07

Launch

Zero-downtime deployment, team training and documentation so your team can hit the ground running.

  • Zero-downtime deploy
  • Team training
  • Full documentation
  • Post-launch monitoring
08

Growth

Long-term partnership: maintenance, marketing, analytics, SEO and continuous feature improvements — so your investment keeps compounding.

  • Ongoing maintenance
  • Analytics and reviews
  • Continuous improvements
  • Dedicated senior support
Trust

Real reviews from real clients

A snapshot from our Facebook reviews. We're happy to connect you with any past client on request.

"Setup Experts delivered exactly what they promised — fast, professional and easy to work with. Highly recommend for any web or automation project."

Verified client
via Facebook Reviews

"The team took our idea from concept to launch smoothly. Great communication throughout and the final product exceeded expectations."

Verified client
via Facebook Reviews

"Truly experts at what they do. Our new site and automations have made a real difference to the business. Will definitely work with them again."

Verified client
via Facebook Reviews
FAQ

Answers to common questions

Free strategy call

Ready to talk about your google ads project?

Book a free 30-minute call. You'll leave with a clear plan, a realistic budget and honest advice — even if we're not the right fit.

info@setupexperts.com
Get a free proposal

Submissions are emailed directly to info@setupexperts.com.

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